effects and solutions

effects & solutions

The increase trend of online shopping will only grow and expand in the future. According to a comScore study, "as experience and comfort grows, spending increases." Furthermore, it concludes that people have substituted their needs to shop at local stores by shopping online. The convenience and innovative way of shopping will persuade more consumers to shop online.

However, in the long run, small businesses will suffer the negative effects of online shopping. Small businesses have a harder time to establish market share online. They also have to compete with larger more well-known and trusted firms.

With the growing demand of online shoppers, businesses have to alter their business model. Despite the advantages of shopping online, negative concerns of online shopping can still be reduced to enhance a user's online shopping experience. E-tailors can gain trust from consumers by guaranteeing privacy and security on their sites through a third-party seal of approval. Also, it can use interactive tools to help consumers make their purchasing decisions. Through their efforts, they can attract more consumers online and enhance a shopping experience so that consumers will return. As a result traditional retail shopping will be reduced and possibly replaced by online shopping in the future.

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