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OverviewDisney, American Broadcasting Company, and ABC.comFor more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. This entire family includes Walt Disney Pictures, Disneyland and DisneyWorld Resorts, Disney-ABC Television Group, Walt Disney Internet Group, and ABC Owned Television Stations.
Bright colors and hip music try to keep ABC in the minds of its audience
With shows like Grey's Anatomy, Brothers and Sisters, and Ugly Betty, ABC television uses the interactive website of ABC.com to retain their customer viewership. The video players is not a replacement for the "real" viewing, but only a supplement to regular programming and a way for viewers to catch up on episodes they may have missed. However, customer retention does not solely rely on the free video players, the customization of their personalized website accounts on Disney.com and tailoring ABC.com to want a customer wants and where a customer wants it.
The main goals of both ABC and ABC.com are: Click here to see how ABC retains their customers using ABC.com's video player |
Created
in 1943, ABC is owned by the Walt Disney Company and part of the
Disney-ABC Television Group. ABC
provides 22 hours of primetime programming from 8-11PM Monday to
Saturday and 7-11PM on Sunday. ABC primetime television currently
holds the most ratings out of the big four networks (ABC, CBS, NBC,
FOX).