Customizing the DisneyKids Website

Disney Extreme Digital BETA

Customer retention relies both on features that customers want and how customizable a website is. Disney.com now provides this service where users can now change the website interface to their own preference using Disney Extreme Digital BETA (DXD).

Disney users can now move windows to their preference

This option let's users pick and choose what is important to them. With DXD, users can move all windows to their visual liking, and remove ones without interest. "ABC.com is trying to customize what's more important to you, and move things around like Widgets or ObjectDock" (Hanna).

ABC.com has yet to implement the option for users to customize the ABC website

"ABC.com is trying to customize what's more important to you"
- Hanna

Hanna from ABC Entertainment believes in getting additional engagement with content. ABC wants to provide customers with what they want and where they want it. Instead of visiting "our" page, customers visit "their" page, and gives them reason to come back.

Click here to check out changes recommended by the Director of Business Development